In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand.

She discusses what makes the different channels of Chili Piper tick, sometimes even with on zero budget. If you want to learn how to do demand generation the right away, the role of content in demand generation, and the mistakes to avoid when building your demand generation program, this episode is for you.

We hope you’re able to apply the tips from this episode to generate demand across your channels, attract the right audience, and grow your business.