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Ep 12: Level up your product marketing game: Anthony Pierri

Episode Summary

In this episode of The SaaS Sprints Podcast, Anthony Pierri, partner at Fletch PMM, share how you can elevate your product messaging. Anthony shares with us how to use product messaging frameworks to improve the clarity and brevity of your messages and how to personalize them for specific audiences.

Suppose you want to improve the clarity and brevity of your product messaging. In that case, this episode of The SaaS Sprints Podcast is for you! We hope this episode impacts you as it did for us.

01:40
What is minimum viable positioning
10:45
What should you anchor your positioning on
14:54
Four stages of feature page content
19:35
Are your buyers looking for an all-in-one solution?
25:39
ClickUp an edge case in product marketing
28:24
Product marketing and branding goals
33:34
Show how your product solves the problem
39:00
Know what your audience is shopping for
41:16
Rapid Fire
58:38
Connect with Anthony on LinkedIn
59:05
Parting msg: Don't underestimate the product marketing piece of the puzzle