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Ep 9: How to master growth experiments: Andres Glusman

Episode Summary

In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.

If you’re looking to improve your conversion, and the overall growth, then this episode is for you.

By the end of this episode, you’ll have everything you need to start mastering growth experiments and achieving your growth goals!

01:20
Why 1 out of 5 growth experiments fail?
03:18
Why run growth experiments in isolated manner?
05:49
When and when not to run tests?
09:48
Relationship between experiments & bottom line
11:40
The MeetUp case study
15:15
Framework for running growth experiments
19:20
Why isolate elements in an experiment?
22:00
CRO isn't all abt changing button colors
23:38
Building what people want is tough
27:49
Product launches and marketing launches are different things
31:09
Rapid Fire
41:02
Connect with Andres Glusman on LinkedIn
41:44
Parting msg: Hone in on the things that matter and work