Book a call

Ep. 5: Go from 0 to 25k in web traffic in 6 months: Jakub Rudnik

Episode Summary

In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.

If you’re looking to increase your website traffic quickly and also improve conversion, then this episode is for you!

01:36
Content approach at G2 vs.Scribe vs. ActiveCampaign
05:33
Choosing content marketing topics
10:11
Customer language vs keyword search volume
12:25
Content marketing approach at ActiveCampaign
14:46
When and when not to use AI for content creation
16:48
Content strategy for horizontal SaaS vs. vertical SaaS
19:47
Most important content metric to measure
23:00
Intent and conversion percentages
24:53
LinkedIn's role in the content marketing mix
29:10
Rapid Fire Questions
39:30
Connect with Jakub on LinkedIn
40:00
Parting msg: Try to find ways to solve problems with content