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Ep. 6: How to build $2m pipeline using content-led evangelism: Nick Bennett

Episode Summary

In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter.

He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet.

If you’re looking to build a strong pipeline with events and content as your core pillar, then this episode is for you! 

01:20
Journey from field marketing to event led growth
04:10
The rise of event led growth
08:06
How content works in events
09:11
How Airmeet does 26 events a quarter
10:40
Event KPIs
13:22
How to apply the people-first mindset into action
15:30
KPIs for an evangelist
21:10
Rapid Fire Questions
25:43
Connect with Nick Bennett on LinkedIn
26:00
Parting msg: Haters hate, creators create