Ep. 4: Content and pricing lessons from customer churns : Andrus Purde

Episode Summary

In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product. 

Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who’ll find value using Outfunnel, so that the churn rate is at a minimum. 

This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise.

01:46
The role of content from a founder perspective
03:31
If everyone uses AI for content creation
06:05
How category awareness impacts marketing mix
06:42
Content strategy and how to choose topics
08:30
Expectations from content
10:05
Organic and direct traffic as sources
12:50
Defining lead sources
13:38
Using data and content to improve customer experience
17:41
Rapid Fire Questions
26:37
Connect with Andrus on LinkedIn
27:08
Parting msg: Build relationships